We have all heard about business plans and their importance in starting a business. How many of us have considered a marketing business plan? The latter is just as important as the business plan and can be included in the original plan. However, I think that the Marketing Business Plan is so important for starting a business that it has to be considered separately and clearly from the usual business plan. Many times I am called upon to consult with an existing small business to find out that the business in most cases has overlooked the Marketing Business Plan and the direction in which it can give to owners and sellers. I am often asked for examples of a marketing plan to go through but the marketing plan for a company is like a fingerprint. It has specific features that only this business has. I used to have a company that did very well. I developed the company and then I decided to sell it. The new owner came in demanded that the company run its own road or highway. He would not follow the business marketing plan that made the company a success. After all, he did business in the field.
There are many questions you have to ask yourself before creating a business marketing plan. This article will deal with two important questions. These questions will help you define your business for yourself and define your business for your customers as well. There are certainly more questions to go into when creating the Marketing Business Plan, but for now we will only deal with two.
Questions 1: Who are your customers?
I know it sounds a little stupid, but many companies there lose the way and spend a lot of money on advertising to the wrong customer base. Define the age group, the business sector in which they operate, the area of the city or localities in which they exist, man, woman, family, social status, income level, interests. Usually I have brainstorming sessions with my client in order to determine the depth and level of identity for my group of clients. WILL THAT IS! If you know this information, you will be able to focus your marketing on this group and get the biggest bang for you buck.
Question 2: How does your product or service meet customer needs?
It’s amazing how often we try to push a product or service away from a person who doesn’t need it. A good marketing and/or vendor will always combine the need with the customer. If you can do this, the fight is halfway through. Perception is all that. If you can get a customer base to see the need for a product or service, you will be successful.
Both of the above questions can be answered using customer surveys. The customers you are currently selling to give you an insight into what demographics are falling into and, more importantly, tell you why they bought your product or service. I discovered that customers are more than happy to share information with you and help you if you ask. Visit http://businesscardiff.co.uk for more details.